The Apprentice Blog – Season 4

Yup, it has started again.  I’m obliged to be seated in front of the tv Thursday nights … but now, with the addition of Martha – Wednesday night is also tv night. Argh… my little brain is fried.

If you don’t know what I’m talking about… it’s the new seasons of The Apprentice, and thus the Apprentice Blogs are up and rolling. 


The Apprentice Blog::Martha’s Apprentice

It has started.  The new seasons of The Apprentice, and thus the Apprentice Blogs are up and rolling. 

On Sept 21st, Martha started the ball rolling with a book development task that had the creatives (team Matchstick) vrs the corporates (Primarius).  Each team created a kid’s book – rewritting a fairtale and having it illustrated and bound.  The test was reading it to a focus-group of kids.  Primarius rewrote Hansel and Gretel in rhyme with the kids sneaking out of the house into the New York streets. Matchstick did their own version of Jack and the Beanstalk with Jack going down under the sea rather than up. Matchstick won, and their book is now available from Amazon. Primarius lost and their PM, Jeff, was fired for taking on too much and not listening to his team when they pointed out big flaws in what he was doing.

Check it out!     Link: The Apprentice Blog::Martha’s Apprentice.


The Apprentice Blog – Season 4

It has started.  The new seasons of The Apprentice, and thus the Apprentice Blogs are up and rolling. 

On Sept 22st, Donald launched the 4th season with a fitness challenge that had both the men (team Excel) and the women (Capital Edge) sprinting across a golf course to find a helicopter. I’m not sure how this demonstrates business acumen… but I’m not Donald.  Each team then worked with a Bally Total Fitness location to run a set of classes.  Excel focused on signing up existing Bally customers, and Capital Edge focused on getting people in from the street.  Excel won by $11 proving again that one person can make the difference. Capital Edge went to the boardroom with lots and lots of drama.  Kristi, the PM, took only one person with her to the boardroom – Melissa.   Melissa was fired for pissing off every single member of her team in one short task. 

Check it out!   Link: The Apprentice Blog – Season 4.

What do you think?

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