SOHO-SME Conference #1

Alexa Clark recently attended the SOHO-SME Conference in Toronto. She recaps the highlights from speakers such as Yahoo!’s Maor Daniel (presentation slides included) and Flirty Girl Fitness’s Kerry Knee as well as the latest in gadgets from Mike Agerbo of GetConnected TV.

October seems to be Conference Month for me. The first one on the circuit was the . The conference, whose focus is Small Office Home Office “For Businesses On The Grow”, was held in Toronto last week and is going to be in Vancouver for its 11th year on October 30th.

As an entrepreneur running a home office for the last 10 years, this conference is designed for me.  I went looking for new ideas on keeping things organized, managing remote teams, and of course gadgets. I love my tech toys.

The morning Keynote session started with Yahoo! Canada‘s Maor Daniel’s fact-filled presentation discussing the opportunities for Canadians to market better online.  Lots of info on Canadian online usage stats, SEO tips, and of course a little Yahoo! sell.   Best comment? “Marketers aren’t leading, they’re following consumers online”  (BTW, Maor made his presentation available for One Degree readers, and you can see it below.)

Continue reading Alexa’s SOHO/SME Toronto Roundup

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Alexa Clark

Alexa is a digital marketer and author with over 20 years in digital & interactive communications in the food and tech industries. Alexa's CheapEats Restaurant Guides, for both Toronto & Ottawa, were Canadian best sellers. She is a recognized authority on social media and has been named one of Canada's 20 Leading Women in Social Media.

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