Marketing, Communications and Social Media

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Leading The DigiTalks at the Digital Restaurant Project

On Friday March 14th,, I will be spending the day at the Digital Restaurant Project leading the DigiTalks discussing  the effects of online engagement for restaurants including reputation management, reservations,  and PR. Hosted by the Ted Rogers Institute for Tourism and Hospitality Research, this is the inaugural Digital Restaurant Project. The Project will explore the…

Today Marks 5,000 Twitter Followers.
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Today Marks 5,000 Twitter Followers.

I was checking the new interface for twitter profiles today and found some Interesting round numbers. As of this screenshot I had 5K followers and was following 3600 twitter handles. Maybe not huge numbers but definitely not small. Of course I believe very strongly that in Social Media (especially in a personal sense) it’s all…

AlexaClark.com - digital strategy specializing in content, community and social
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Life Hack – AlexaClark.com

It’s time for a life hack and while for most people that means walking out of an office, to me it probably means walking back into one. I have spent the last 15 years running my own businesses, creating products, leading teams, building online communities, mentoring, writing, editing and publishing books, and consulting. On the…

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Gamification of Our Careers – Do You Play The Game? LinkedIn Endorsements.

I’ve been thinking about these one-click LinkedIn endorsements lately.  And while it’s lovely to see your names pop-up when you click to endorse me on a match that LinkedIn has suggested in it’s gamification of our careers, I really wonder how many of you use those in hiring decisions. I’ve really been noodling this new…

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