Posts in category Marketing, Communications and Social Media

Leading The DigiTalks at the Digital ...

Leading The DigiTalks at the Digital Restaurant Project
On Friday March 14th,, I will be spending the day at the Digital Restaurant Project leading the DigiTalks discussing  the effects of online engagement for restaurants including reputation management, reservations,  and PR. Hosted by the Ted Rogers Institute for Tourism and Hospitality Research, this is the inaugural Digital Restaurant Projec [...]

Today Marks 5,000 Twitter Followers.

Today Marks 5,000 Twitter Followers.
I was checking the new interface for twitter profiles today and found some Interesting round numbers. As of this screenshot I had 5K followers and was following 3600 twitter handles. Maybe not huge numbers but definitely not small. Of course I believe very strongly that in Social Media (especially in a personal sense) it’s all about [...]

Life Hack – - digital strategy specializing in content, community and social
It’s time for a life hack and while for most people that means walking out of an office, to me it probably means walking back into one. I have spent the last 15 years running my own businesses, creating products, leading teams, building online communities, mentoring, writing, editing and publishing books, and consulting. On the side I raised [...]

Halloween Throwback Thursday – ...

Halloween Throwback Thursday – Lex Dressed UP
Time for Throwback Thursday again. For those of you who don’t know Throwback Thursday is an Instagram meme inviting people to share photos of themselves from another time (at least 5 years ago.)  You can check out what people share using the hashtags #TBT or #ThrowbackThursday.  It’s a fun way to share some history and giggle at t [...]

Gamification of Our Careers – D...

Gamification of Our Careers – Do You Play The Game? LinkedIn Endorsements.
I’ve been thinking about these one-click LinkedIn endorsements lately.  And while it’s lovely to see your names pop-up when you click to endorse me on a match that LinkedIn has suggested in it’s gamification of our careers, I really wonder how many of you use those in hiring decisions. I’ve really been noodling this new app [...]

Instagram, Intellectual Property, and...

Instagram, Intellectual Property, and Permission
Marketers & IP folk – I need your take on the third party use of  Instagram photos. As I’m sure you know  (and if you don’t… hey!) we do a Photo of the Week series on the CheapEats blogs  (Toronto / Ottawa) which we’ve been running using our Flickr Groups (Toronto / Ottawa  and very soon Vancouver / Montreal )   I’d to expand the s [...]

In the meantime, sheep!

In the meantime, sheep!
So much to say, so much to share, but in the meantime, check out this video of Sheep!

Making The World Suck A Little Less W...

Making The World Suck A Little Less With #HoHoTO
Have I told you about the little thing I do called HoHoTO? Some people call it “the party twitter built”. Some people call it “a kick-ass party” Some people call it “Me and 600+ of my closest friends” Some people call it “a remarkable examples of a hyper-connected social media movement using the power of self-organizing online groups to make [...]

The Mark & Marcuses of Content M...

The Mark & Marcuses of Content Marketing #mm11
The Mark & Marcus' of Content Marketing #mm11 — Originally uploaded by LexnGer I'm spending the day at Mesh Marketing and am delighted by the focus on content marketing. Getting really passionate info from Marcus Wilson of Idea Paint and Marcus Sheridan of the Sales Lion, moderated by Mark Evans. Loving the direct ti [...]

Be A Taster in #TorontoTaste’s ...

Be A Taster in #TorontoTaste’s #ImATaster Contest
Can you fearlessly balance a glass of chardonnay, a porcini tart and a mini strawberry dacquoise in one hand while entering rapt reviews of less than 140 characters with the other?  Do you have adventurous tastebuds, Twitter acumen, fast thumbs and a yearning to report live from Toronto’s most coveted culinary event of the year, Toronto [...]

Longos Goodies Give Away Winner

Longos Goodies Give Away Winner
[Testing out a new tool called Storify which lets you construct stories from a variety of sources and then embedded them into your blog. I’d love to hear what you think and/or if it worked for you.] Why Aren’t You On... Why Aren’t You On The Roster?
Recently, after reading a whack of blog posts about why conference speakers are so heavily weighted towards white male speakers, I decided it was time to simply ask the women I think should be speaking at the conferences I attend. I’d love your input too: read more and respond over on

Cream Soda Smile

Cream Soda Smile
Cream Soda Smile — Originally uploaded by LexnGer The other day Saul Colt invited a bunch of folks over to the ZooCasa offices. Before Saul’s presentataion on how How Building Communities Is Like Dating A Pretty Girl The presentation was amusing and Saul had some excellent points about community building and the metaphor fit, t [...]

Copyright? What is This Thing Called ...

Copyright? What is This Thing Called Copyright?
So the copyright discussion seems to continue with this new chapter from my friend Al, (aka @brundle_fly) who tweeted a link to this email, which I am reproducing with his explicit permission. He showed a lot more restraint in his subtle “UMMM No.” intro to this than I would ever be able to muster. Correction this was found by Al, not an issu [...]

Commercial or Journalistic? You Tell ...

Commercial or Journalistic? You Tell Me
In the final episode of the Toronto Life Creative Commons drama, we have identified the issue to be a difference of opinion about what constitutes “Commercial Use”. After I sent in my letter to Toronto Life, I got a quick, respectful and reasoned response from Matthew Fox, Editor of We have resolved the usage issue by Toront [...]

Letter to Toronto Life

Letter to Toronto Life
As many of you have voiced your support on my Creative Commons issue with Toronto Life, I thought I’d share the letter I sent them about their use of my photos without permission.  [original post about that is here]   Hi, I’m writing because 2 of my photos are being used without my permission on your Daily Dish section. Both phot [...]


Lex in The Media

  • Giving away $2,000? Toronto musician Joshua Van Tassel finds it’s tougher than you’d think

  • Second Harvest Appoints Alexa Clark and Cheri Dueck Co-Chairs of Toronto Taste 2014 -

  • Toronto Taste Co-chairs Announced

  • Dim Sum King with Alexa Clark | Food Trippin'

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