Elexa on the sweetspot

So… I was wandering through my local Shopper’s yesterday, looking for some shampoo, when what do my wandering eyes zero in on?  My name… almost.

“Hunh?” I say, “‘Elexa’ eh? I wander what they’ve named after me?”

Then this morning, I got my weekday mailing from Sweetspot.ca, and what do I find them promoting?  “Elexa – a woman’s perspective by trojan.”

Yup – my almost-name is being used for a line of condoms –  and feminine intimacy products – freshening cloths, intimacy gel, vibrating ring (BTW, the US version of the site includes: “Note: The Vibrating ring is not available in Alabama, Colorado, Georgia, Kansas, Louisiana, Mississippi, Texas, and Virginia.” – Do you think it’s a law thing?Geeze – in the 90s both my father and my boss pointed out to me that there was a dominatrix operating out of Hull called “Mistress Alexa”, can’t someone use my name or almost-name for some kid-friendly products or services??  Please??

Hey, you can even join Club Elexa (I wonder if they ask you to do proof reading too?  Though perhaps they ask for a different sort of product trialing…)

Link: s w e e t s p o t . ca / t o r o n t o.

Alexa Clark

Alexa is a digital marketer and author with over 20 years in digital & interactive communications in the food and tech industries. Alexa's CheapEats Restaurant Guides, for both Toronto & Ottawa, were Canadian best sellers. She is a recognized authority on social media and has been named one of Canada's 20 Leading Women in Social Media.

7 thoughts on “Elexa on the sweetspot

  • September 27, 2005 at 5:07 pm

    Are you really that surprised, you sexy thing?!

  • October 18, 2005 at 6:22 pm

    What I am surprised by is the number of hits this one posting is garnering for my blog. Who knew this would be such a titillating topic?
    I was especially amused by detailed product evaluation report published on The Impulsive Buy. If anyone reading this is actually looking for product info, albiet from a guy, I’d recommend checking out his solo exploration of Trojan’s Elexa line designed for a woman – but he likes it too.

  • October 21, 2005 at 8:50 pm

    Okay… someone actually found my blog by searching on “alexa vibrating ring”… See, I told you.
    Using that same search I found out that Trojan DID use my name to create Elexa…. Namedevelopment.com says “Incidentally, Elexa’s etymology derives from the Greek Alexa, and means, ‘protector of mankind.’ Good fit, Trojan.”
    Now if I could just get everyone who visits here looking for that vibrating ring to tell me about their favourite cheap eat restaurant I’d be satisfied!

  • October 24, 2005 at 11:14 pm

    Hi, I just found your post. Um, guess what my daughter’s name is. Alexa. Guess what I saw advertised on TV. Elexa.
    I’m a little concerned.
    She’s eight by the way. Are these products going to last and be a household name?
    Should I change her name? Damnit, I wanted to name her Alexandra but my husband didn’t really like it for some reason.
    Tell me what you think….please.

  • October 25, 2005 at 9:15 am

    Interesting questions.
    As an Alexandra nicknamed Alexa (and Lex) I’d say leave the poor kid’s name alone. (though I’m sure you’re being facetious.) It’s an interesting, unique and good name. Remember the ‘protector of mankind’ part.
    WRT whether this product will last, I’d like to think it will. It would be nice to have some mainstream products designed for a woman’s sex life… ’cause we do have them, and they aren’t always covered in posies and butterflies.
    WRT becoming a household name, I have no idea… right now they are doing big promotion to launch the brand. I expect that the visibility of this product will drop drastically as it it either succeeds or fails in the next 6 months.
    If it does become a household name, Alexa will likely be in university by then and it won’t be all that traumatic for her. Perhaps she too will be amused.

  • December 14, 2005 at 2:53 pm

    Since I’m getting so many hits from people searching for Trojan’s “Elexa” product line, I thought I’d ask you all a question:
    What interesting things are named after you?

  • October 25, 2006 at 12:53 pm

    Quit Trying So Hard

    I’ve been inspired by a friends-only post by angelanoel to share with all of you the posts which have garnered me the most hits, comments and attention on my unsweetened blogs. I think these postings exemplify the value of not trying too hard. In order…


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