Talking Endorsing and Disdorsing

I’ve had an epiphany — blogs aren’t really about saying what what you feel and what you’re doing, they’re about endorsing and disdorsing things.

Nobody really cares to read about how hard it is for your dad to say "drink" after a stroke.  Nobody really cares to read the dissertation on your cat’s desk sitting behaviours. Everybody has their own sunset pictures, closeups of a morning glory and photo of their bike.

Nobody cares and everybody has their own.  It’s not a bad thing. It’s not something to get down about. It’s just the way it is.

For example, the Amateur Gourmet blog – written by Adam, a very funny guy who started the blog as he started exploring food – has a huge readership. Adam has won awards and, taking advantage of his reader base, is running a Gourmet Survivor contest to raise money for Katrina Victims.

The Amateur Gourmet got it’s big huge boost in readership not because Adam is witty, creative and has a deft hand with both a keyboard and a whisk, which he is and does, but because Adam decided to make some Janet Jackson Breast Cupcakes. (Click and you’ll see her breast – so be warned!). Now, Adam has kept his readers, and his audience has grown and grown because Adam truly is a funny man with opinions and ideas.

But, did they come for the cupcakes? No. They came for the breasts. The sensationalism. The scandal, the news, the current-cy. (What is that word? Currentness? I want currency to (for the moment) mean the nature of something which is current to have an inherent and tangible value… hummm… screw it… I already invented "disdorsing"… etymology anyone?)

What they really want to know is how well that new mayo works in the recipe, how well the Dove face wash clothes really work and what the hell is with Tim’s new policy to not allow cameras in their donut shops?

The conspiracy theorist in me asks – were blogs invented consciously as a tool for propaganda, WoM marketing and/or product placement?

But onto the real post…

Alexa Clark

Alexa is a digital marketer and author with over 20 years in digital & interactive communications in the food and tech industries. Alexa's CheapEats Restaurant Guides, for both Toronto & Ottawa, were Canadian best sellers. She is a recognized authority on social media and has been named one of Canada's 20 Leading Women in Social Media.

What do you think?