Ed Burtynsky’s World Changing Wish

I got the following email from my friend Anna.  It’s something I think more people should know about, so I’m posting it verbatim.

I have something stunning to show you… and an important favor to ask.

Last year TED Prize winner Ed Burtynsky made a powerful wish at TED. He wanted to find a way of using his landscape photography to make people think harder about our planet’s future.

Now you can help him do that very simply – by watching this incredible slideshow, and then sharing it with your friends and colleagues. Forward it on, link to it from your website, post it on your blog. (Yeah, I know… this isn’t the first viral email request you’ve ever received… but this is a great opportunity to share with the world something both beautiful and important.)

Ed asked a really smart question when he was preparing his wish. How do you turn the emotional impact of his pictures into action? His solution has been to nudge his audience toward the fastest growing home on the web where people discover how we might create a sustainable future…. a site that, with financial help from TED and from Ed, is becoming an exhilarating force for good. That site is worldchanging.com, whose co-founder Jamais Cascio is speaking at TED next week…a site which is now an official TED partner.

So please switch off email and phone for 90 seconds, and click the photo at the top of this email. Then share its power as widely as you can… and tell me what you’ve done.

If the link doesn’t open, navigate directly to: www.worldchanging.com/campaign

Many thanks,
Anna Withrow

Edward Burtynsky’s Worldchanging TED Wish

Alexa Clark

Alexa is a digital marketer and author with over 20 years in digital & interactive communications in the food and tech industries. Alexa's CheapEats Restaurant Guides, for both Toronto & Ottawa, were Canadian best sellers. She is a recognized authority on social media and has been named one of Canada's 20 Leading Women in Social Media.

2 thoughts on “Ed Burtynsky’s World Changing Wish

  • March 5, 2006 at 4:59 pm

    Hey … wait a minute, I know Anna W. Lex! That’s like 2 degrees of separation. OMG.
    I love Burtynsky’s work – I worked w/ he and Anna on another of his TED wishes; his photography is so incredibly compelling – I’m so glad you posted this.
    Thanks! Kate

  • March 6, 2006 at 12:24 pm

    I did notice your posting about this too. Actually I felt like I had let Anna down because you got yours up first… but now I know of the connection I feel better.
    re: 2 degrees – I think we’ve identified that it’s 2 degrees at least cubed. Some day we’ll meet.


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