I got the following email from my friend Anna. It’s something I think more people should know about, so I’m posting it verbatim.
Last year TED Prize winner Ed Burtynsky made a powerful wish at TED. He wanted to find a way of using his landscape photography to make people think harder about our planet’s future.
Now you can help him do that very simply – by watching this incredible slideshow, and then sharing it with your friends and colleagues. Forward it on, link to it from your website, post it on your blog. (Yeah, I know… this isn’t the first viral email request you’ve ever received… but this is a great opportunity to share with the world something both beautiful and important.)
Ed asked a really smart question when he was preparing his wish. How do you turn the emotional impact of his pictures into action? His solution has been to nudge his audience toward the fastest growing home on the web where people discover how we might create a sustainable future…. a site that, with financial help from TED and from Ed, is becoming an exhilarating force for good. That site is worldchanging.com, whose co-founder Jamais Cascio is speaking at TED next week…a site which is now an official TED partner.
So please switch off email and phone for 90 seconds, and click the photo at the top of this email. Then share its power as widely as you can… and tell me what you’ve done.
If the link doesn’t open, navigate directly to: www.worldchanging.com/campaign
Anna WithrowEdward Burtynsky’s Worldchanging TED Wish