Book Expo – Day 1

Wow, what a day.  No time to transcribe and distill all my notes and observations from Friday’s Writers to Reader’s Session which focused heavily on leveraging Web technology to open communications with readers, and the impacts of content accessibility on traditional book publishing.  Let’s just say that the phrases "branding", "blogging", "long tail", "Web 2.0" and "reaching the sub-30 kids" came up with some regularity.  Less frequently, but said in more impassioned voices, "content ownership", "quality control" and "sure I want to get my content out there, but I want to be able to eat too."

So instead of a full breakdown, I’m going to give you a list of links.  Links that were mentioned in sessions, links belonging to speakers, links of people I met.

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Alexa Clark

Alexa is a digital marketer and author with over 20 years in digital & interactive communications in the food and tech industries. Alexa's CheapEats Restaurant Guides, for both Toronto & Ottawa, were Canadian best sellers. She is a recognized authority on social media and has been named one of Canada's 20 Leading Women in Social Media.

4 thoughts on “Book Expo – Day 1

  • June 13, 2006 at 10:44 am

    Simply unsweetened

    Hi guys, Yup, is up and replacing Letters from Lex and this is the first exclusively unsweetened post. Warning: this post may cause boredom, disinterest and clicking away, since it is primarily for me to test the new blog.

  • June 15, 2006 at 2:28 pm

    Fascinating stuff and I’m jealous not to have been there. Interesting to see Kevin Smith’s View Askew website there since I’ve long thought it’s one of the more ingenious marketing sites around. And ditto for Guelph’s Book Shelf – very cool store, that! Booknet Canada is also quite fascinating. I’m not sure how that will play out (their mandate seems quite ambitious) but still – very neat.

  • June 20, 2006 at 9:35 am

    Take My Books, Please.

    Anyone who has heard me talk about BookExpo knows that one of the perks of this trade show is the books.  Stacks of books. So many books that your arms and back hurt from carrying around the books.  And that’s

  • October 16, 2006 at 11:41 am

    Hi Yasmina Borki
    I would like to send you some information on this new book that I found very interesting…If you can contact me through my email I would greatly appreciate it.
    Thank you


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