Now wouldn’t that be great! Starbucks donating 10% of every Eggnog Latte, Peppermint Mocha and Gingerbread Latte. What the heck 10% of every Venti Soy Mocha Half Sweet No Foam w/ toffee sprinkles.
But sadly, no. Starbucks has been using the red cup for years to herald in the holiday season. Quoting Paul Williams on IdeaSandbox “The red cup is a Starbucks tradition… In fact, each time Starbucks strayed from using the red cup customers have complained… So it’s been long established that the RED CUP be a non-negotiable holiday item.”
As an aside I find it interesting that Starbucks abandoned their old red cup website, theredcup.com, which had developed a following for its quirky holiday content and switched over to itsredagain.com. New quirky holiday content… why the new site?
In their defence, Starbucks Canada has partnered with ABC Canada on the Gift of Words™ – a national funding initiative that provides resources for libraries and literacy organizations. They have also invited customers to participate in their holiday book drive by dropping by with a new, unwrapped children’s books. Purchase your donated book online through their Rebate a Cause page and a percentage of your purchase will be donated to ABC Canada.
But all in all, I’m surpris(red) that the (PRODUCT)RED™ folks
haven’t gotten Starbucks onboard with this fantastic initiative and that Starbucks hasn’t jumped all over this opportunity to reinforce and add to their existing Red Cup branding.
** (RED) was created by Bono and Bobby Shriver, Chairman of DATA, to raise awareness and money for The Global Fund by teaming up with the world’s most iconic brands to produce (PRODUCT) RED-branded products. A percentage of each (PRODUCT) RED product sold is given to The Global Fund. The money helps women and children with HIV/AIDS in Africa. www.joinred.com /joinred.blogspot.com