Where Are My Aliens?

Bick Aliens? — Originally uploaded by LexnGer

I don’t know if you have been following my obsession with spokescreatures this year, but I have had a crush on the Bicks Pickle Alien for months now.

So imagine my disappointment when I find that the little plushies attached to the Bicks Pickle jars in the market aren’t him.  Really, why would you invest all that time and money in promoting your spokes creature, only to have plushies of other creatures as your swag. 

I’m still getting regular hits to this blog when people are searching for the Bicks Pickle Alien, so why wouldn’t Bicks’ marketing guys use every opportunity to promote him? 
I’m confused.  Perhaps I should go eat a pickle.

Alexa Clark

Alexa is a digital marketer and author with over 20 years in digital & interactive communications in the food and tech industries. Alexa's CheapEats Restaurant Guides, for both Toronto & Ottawa, were Canadian best sellers. She is a recognized authority on social media and has been named one of Canada's 20 Leading Women in Social Media.

One thought on “Where Are My Aliens?

  • February 9, 2010 at 1:59 pm

    Would You Pose With A Pickle?

    A few years ago, inspired by my love of the Bick’s Pickle Alien, M.Tinto showed up on my birthday with a couple of bottles of Bick’s pickles that had fuzzy finger puppets on them. The finger puppets weren’t actually the alien, which generated a fair am…


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