Book Expo – It’s On


 Yesterday was Day 1 of  and I’m already exhausted.  It was a great day filled with interesting speakers – , , , , , and . [more on them later… probably]

Day 1 – , was focused mainly on “getting what we want from the book revolution”, or in lay-terms trying to get the guys who hold the purse strings to recognize that behaviours are changing and if we don’t wake up the industry is going to suffer.  Or perhaps just redefined by someone else who is a little more tech-savvy, gadget-friendly and quicker on their feet.

It was fascinating to see the difference between last week’s Conference and this week’s BookExpo.  Where at  everyone seemed to be on the same page, at BookExpo the tension created by discussing technology and evolving communication styles and behaviours was palpable.  For me, the keynote by Alexander Manu was riveting and insightful, but there were attendees who went up to the microphone simply to say they didn’t “get a word of it”… and they said it with pride.  And I was more than a little surprised at the hostility and negativity of Mary Lou Finlay’s response to the key note, though it was evident that she was reflecting the views of a large portion of the room.

Still, it was better than last year’s response to what was essentially the same message:

times are changing, adapt and embrace the opportunities or
be prepared to wake up one morning and wonder what the hell just happened.


Alexa Clark

Alexa is a digital marketer and author with over 20 years in digital & interactive communications in the food and tech industries. Alexa's CheapEats Restaurant Guides, for both Toronto & Ottawa, were Canadian best sellers. She is a recognized authority on social media and has been named one of Canada's 20 Leading Women in Social Media.

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