Almost Famous Competition

Almost-Famous-Chef-logo_thumb.jpg I am almost famous.

Famous enough that people I’ve never met will stop me in the airport to say: “aren’t you ?”

But not famous enough to get free plane rides.

Famous enough to have a stalker

But not famous enough that they know they are my stalker.

Famous enough to be considered as a guest judge in the .

But not famous enough to be invited, just invited to compete.

Perhaps I should back up a little, and make this a lot less about me.S. Pellegrino food shot

S.Pellegrino runs an annual competition for culinary students called the , now in it’s 9th year. The Canada Regional Competition is being held February 7th in Toronto at the Calphalon Culinary Centre.

Top culinary students from 4 culinary across Canada are being given 2 hours to create their signature dish.  Then they’ll stand back and be judged.

Who will be doing the judging?  Well that, my friends, is where things get interesting.  The winner of the S. Pellegrino Almost Famous Chef Blogging Contest gets to be one of the judges.

And I want to be a judge!

Here’s my challenge: I need to write a post explaining why they should pick me.

I could list all the restaurants and dining experiences I’ve had in the last 12 months (and more) that have exposed me to a wide range of cuisines, styles and flavours, expanding, educating and exciting my palate. But that seems too data oriented.

I could list all my glowing characteristics that make me a joy to work with (other judges are judging this too), all their glowing characteristics and what a joy it would be to work with them, and how much I love . But that seems a touch sycophantic.

I could provide a timeline of my lifetime in food from farm to kitchen, from back of the house to front, from creator to critic. But that seems too biographical.

So how do I convince them to pick me when I’m almost famous enough for them to almost ask?

Alexa Clark

Alexa is a digital marketer and author with over 20 years in digital & interactive communications in the food and tech industries. Alexa's CheapEats Restaurant Guides, for both Toronto & Ottawa, were Canadian best sellers. She is a recognized authority on social media and has been named one of Canada's 20 Leading Women in Social Media.

4 thoughts on “Almost Famous Competition

  • January 25, 2011 at 7:32 pm

    The exquisite sensitivity of your palate. The studied and appreciative eye for design. The experience of terroir…

  • January 25, 2011 at 9:30 pm

    PErsonally…I would go with integrity and pragmatism first, and killer palate and expert knowledge of food and what works in the business, sales wise.

  • January 26, 2011 at 2:17 pm

    Does it need to be a blog post? I think you should do a vlog. You need to highlight your sparkly and charming personality and quick wit … as well list your food-related experiences and killer supertaster (or should that be suppertaster?) tastebuds.

  • January 26, 2011 at 5:55 pm

    @andrea – cool idea. That video *must* capture Alexa’s amazing signature laugh.


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