The Mark & Marcuses of Content Marketing #mm11
I'm spending the day at Mesh Marketing and am delighted by the focus on content marketing.
Getting really passionate info from Marcus Wilson of Idea Paint and Marcus Sheridan of the Sales Lion, moderated by Mark Evans.
Loving the direct tie between content marketing and sales! No pussy footing around site hits, talking sales!
Content marketing is very effective in social media. One needs to unique and creative in content. Your content should have the capability to engage people and hold their eyes.