Snowmagedon and the Ford Blue Party 2013

On Friday in the midst of the biggest blizzard of the year, so far, we bundled up and headed out to attend the Ford Blue Party, affectionately hashtagged #FordBlueTO, a big party hosted by Ford Canada in preparation for the upcoming Canadian Auto Show.

Dance Floor at Ford Blue TO

A great group of people braved the weather to make it out and while the place wasn’t packed to the rafters, I was surprised at how many people did make it out given the weather and the location of the Sound Academy. Even though it was a Ford party, driving wasn’t really the best choice, especially after one or two of those margaritas. Cabs were impossible to get (we even tried getting one through Hailo to no avail), so we took the TTC.

Riding the TTC During Snowmagedon

We were a little worried when our bus got stuck in the snow but our driver was able to get us out after a little while. Ford did provide a shuttle to and from Union but we didn’t find out about that until after our walk in the snow from the bus stop to the party. Which was actually fun (that’s the benefit of dressing for the weather and walking with someone you love).

Riding the TTC During Snowmagedon

The theme was “Blue is the new Green” and the room was filled with people and cars dressed in all shades of blue.

Making friends at Ford Blue TO

I know that looks like black, but we’re all in blue, dark blue.

Lex & Rannie at Ford Blue TO

If you didn’t glam up enough at home, or your glam got slammed by snow on the walk from TTC, there was a spa up on a little platform where you could get a blue manicure, fake lashes, blue glitter woven into your hair, and a massage just to loosen you up that extra little bit.  You know, if the blue margaritas they handed us when we walked in the door didn’t do the trick.

Lex Gets Done Up

Casie getting Sparkles at Ford Blue TO

There was great food.

Ford Blue Food

A killer dance crew.

Spinning at Ford Blue TO

Dancing and prizes.

Dance Floor at Ford Blue TO

And of course the cars.  As you may have already seen, they had setup a photo shoot so everyone got to pose with the Ford Mustang.

Lex & Ger at FordBlueTO

Ford was showcasing their 2013 models and introduced the 2014 Ford Fiesta.

Ford Blue Cars

It was a fun night, with some fantastic people, lots of blue and since we lived so close and had a great shuttle driver, a safe ride all the way home in a Ford Expedition.

Alexa Clark

Alexa is a digital marketer and author with over 20 years in digital & interactive communications in the food and tech industries. Alexa's CheapEats Restaurant Guides, for both Toronto & Ottawa, were Canadian best sellers. She is a recognized authority on social media and has been named one of Canada's 20 Leading Women in Social Media.

6 thoughts on “Snowmagedon and the Ford Blue Party 2013

  • February 11, 2013 at 7:41 pm

    @FordCraigSilva It was nice meeting you Friday, sorry we didn’t get to chat more but there was so much to do. #FordBlueTO

    • February 11, 2013 at 8:20 pm

      @alexaclark great meeting you too! I’m sure there will be lots of chances to meet again. Cheers!

  • February 12, 2013 at 5:24 pm

    Thank you for the Hailo mention, Alexa. I’m sorry we couldn’t get you a cab! The weather was an absolute nightmare. I’m glad that we got to hang out a bit at the event – it was great to see you and Gerry!

    • February 12, 2013 at 7:52 pm

      @jkozuch We completely understood.  In this city when the snow hits, the cabs are busy!  I figured Hailo was my best bet to get a cab and when there wasn’t one available, I want not surprised.
      Great seeing you too!

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