Nikon J4 Review and Impressions

Before Christmas, Nikon offered me the opportunity to test out one of their cameras. The options available to me to test were wide – from an inexpensive waterproof point and shoot (P&S) to a high-end DSLR with sophisticated video capabilities.

I chose to test out the Nikon J4 which is a mirrorless camera with exchangeable lenses. Nikon 1 J4 Mirrorless Digital Camera with 10-30mm Lens (White) Nikon 1 J4 Mirrorless Digital Camera with 10-30mm Lens (White)

While I would have loved to play with the high-end DSLR, I knew that most of the time I would have the camera I would be traveling. Packing a compact camera with built-in WIFI is much more appealing than hauling around a big, heavy, expensive camera that you don’t own, won’t have time to fully explore and have to return in the condition you got it.

Besides, I’ve been exploring the mirrorless cameras these days so I have a better point of comparison for reviewing the camera. Mirrorless cameras are generally more portable than DSLRs, can take quality images that can compete with the DSLRs if you know what you are doing and fit my hand better. I have smallish hands, and between you and me, I may be getting a bit of the arthritis which makes spanning my hand out to grasp a full-sized DSLR painful after a while. And I do like carrying my cameras in my hand.  All. The.Time.

So let’s talk about the Nikon J4.

In addition to the body of the camera (and all the fixin’s) Nikon sent me 2 lenses, the kit lens and a 30 mm prime lens. They included a 32G micro-SD for storing the images.
Unboxing Nikon J4

The camera itself is compact, light and highly portable with either lens on. The Micro-SD was a bit of a pain, but it came with an adapter to make downloading the images relatively painless. Though, once I got the WIFI feature installed on my phone and iPad, I didn’t download anything until I was ready to return the camera, I just transferred across WIFI.

Let’s talk about the WIFI. I LOVED it. It worked like a charm without having to invest in an Eye-Fi card or an adapter.

The WIFI takes a second to get your head around, since the camera itself becomes the WIFI hub, and you connect your device to the camera. (Rather than connecting to an intermediate hub and transferring across it.) It’s more secure, but can be a bit of a pain if you are using a WIFI-only iPad (i was) and you have to disconnect from the internet every time you want to play with the camera WIFI (I did).

However, once that was clear, I installed the app on all  my mobile devices, turned the camera WIFI on and, BOOM, I could transfer photos. I could also take photos from my device using the phone/iPads screen rather than the cameras. Though I really didn’t use this feature to it’s best advantage.

Lex testing the Nikon with HTC

We didn’t even test the sneaky stealthy uses of this feature as much as we would have liked. But every single person I was travelling with mentioned the idea of clandestine photography. Perhaps it’s just the crowd I hang with. (I love my friends, they are so canny.) I suspect there is a limit to how far WIFI from the camera will reach… but we didn’t test that so I can’t speak to it.

While I had the camera, it was in use heavily. If it wasn’t in my hands, Gerry was taking video or sneaky shots of his own.
West Palm Beach Airboats Everglade Tour

We even let our travel buddies play with it, but since they had just purchased a new Nikon DSLR for Xmas we actually spent time comparing features more than actually shooting.
West Palm Beach Airboats Everglade Tour
(Note: the DSLR they bought had “WIFI” but not the same WIFI capabilities and that was a bit contentious until we got them an Eye-Fi card. Then life was happy on all fronts.)

Back to the J4.

It worked really well as a travel camera. The size and WIFI made it easy to keep at hand or in a pocket. The WIFI meant we could be driving through the smokey mountains, I could snap a photo and have it on instagram before we got to the next mountain. (Can you tell which features really worked for me?)
Hello Smoky Mountains!

Some of the things that didn’t work for me: I really missed the viewfinder. Especially on bright sunny days. I had a hard time seeing the view screen and sometimes just guessed that I had the image framed correctly. (I wasn’t always right, but that is part of the fun. Right?)
Florida Adventure - 2015

The controls for creative modes – i.e. not shooting in Auto all the time – weren’t as readily accessible as I would like. But once I figured things out, I could get them fairly quickly. Camera control UX is always a touchy subject for me. So I won’t go into too much detail about it. Once you get familiar with the interface and play with it enough, you’ll know how to do what you do most.

We did play with some of the presets like “Easy Panorama”

Lake Worth Pier

the “Miniature Effect”,

Lake Worth Pier

an interesting video mode which sadly I’ve forgotten the name of but produced this (complete with music)

and “Soft”,  which produced some fun images.  Including the best couple photo we’ve had in a very long time.

Don’t we look angelic? (Yes, we do!)

I was also surprised we didn’t get a better boost in low light shots using the 30mm prime. Even in automatic mode I found the images weren’t as sharp as we could get with some of our cell phones.

Alana & Matt

That said, Gerry got some wonderful video while we were in the Everglades. I love what he caught and how easy it was for him to just press record and go.

I would have loved to do a side-by-side comparison of Nikon’s P&S in the same price point with an equivalent lens, just to see if the ability to swap lenses really adds enough quality to the images to warrant the hassle and cost of multiple lenses. Or if it just makes sense to stick with one of Nikon’s P&S in the same price range. I suspect for the general consumer looking to shoot in multiple conditions with minimal fuss it would make more sense to go P&S.

Some Specs for those of us who like to geek out

  • 18.4MP CX-Format CMOS Sensor
  • EXPEED 4A Image Processor
  • No Optical Low-Pass Filter
  • 3.0″ 1,037k-Dot Touchscreen LCD Monitor
  • Full HD 1080p Video Recording at 60 fps
  • Built-in Wi-Fi Connectivity
  • Hybrid AF System
  • 20 fps Shooting with Full-Time AF

Overall, the Nikon J4 is a workable camera that produces nice images. If size, WIFI and the ability to swap in a telephoto or prime lens at will is what you are looking for, this might be the camera for you.
p.s. did I mention I loved the WIFI? Towards the end of the trip, this is why I reached for the J4: quick shot, better than my phone, and still able to load it quickly and easily to the internet. After returning the camera, this is the thing I miss most. Quick and easy WIFI transfer of images, FTW!!

NoteThis Nikon J4 Review post is a sponsored post. Nikon provided me with the  Nikon 1 J4 for review.

Alexa Clark

Alexa is a digital marketer and author with over 20 years in digital & interactive communications in the food and tech industries. Alexa's CheapEats Restaurant Guides, for both Toronto & Ottawa, were Canadian best sellers. She is a recognized authority on social media and has been named one of Canada's 20 Leading Women in Social Media.

3 thoughts on “Nikon J4 Review and Impressions

  • February 18, 2015 at 7:42 pm

    alexaclark NikonCanada I’m gonna be testing out the D5500 soon. It has a view finder, like u mentioned the J4 should have, & touch screen

  • February 18, 2015 at 7:48 pm

    1goatroti NikonCanada Looking forward to reading your thoughts!

  • February 18, 2015 at 11:13 pm

    That everglades video was trippy aka amazing!


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