Where’s My Alien?

I don't know if you have been following my obsession with spokescreatures this year, but I have had a crush on the Bicks Pickle Alien for months now.

So
imagine my disappointment when I find that the little plushies attached
to the Bicks Pickle jars in the market aren't him.  Really, why would
you invest all that time and money in promoting your spokes creature,
only to have plushies of other creatures as your swag. 

I'm still getting regular hits to this blog when people are searching for the Bicks Pickle Alien, so why wouldn't Bicks' marketing guys use every opportunity to promote him? 

I'm confused.  Perhaps I should go eat a pickle.

Alexa Clark

Alexa is a digital marketer and author with over 20 years in digital & interactive communications in the food and tech industries. Alexa's CheapEats Restaurant Guides, for both Toronto & Ottawa, were Canadian best sellers. She is a recognized authority on social media and has been named one of Canada's 20 Leading Women in Social Media.

One thought on “Where’s My Alien?

  • December 13, 2006 at 12:17 pm
    Permalink

    I’m rather mystified myself – I’d LOVE to have a Bick’s Pickle Alien. 

    Reply

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